The five honest labels, and why they matter
Live, Demo, Sample, Pilot outcome, Founder statement. A shared vocabulary that lets a buyer trust what they're looking at.
Proof is only useful if the buyer knows what kind of proof it is. A polished demo and a live production deployment are both legitimate — but they answer different questions, and conflating them is exactly the kind of thing that erodes trust. BeRef makes every proof asset carry exactly one of five honest labels.
Live
Running in a real customer's production system, right now. The lowest-risk proof — it shows the thing works in the wild.
Demo
A guided walkthrough on sample data — not a live customer. It lets a buyer see it work without implying a production claim.
Sample
A real example output or past deliverable you can open and inspect. It lets a buyer judge quality first-hand.
Pilot outcome
A measured result from a consented design-partner pilot. Evidence in a context like theirs — with receipts.
Founder statement
A first-hand claim the founder personally stands behind. On the record, clearly marked as a claim — never disguised as data.
One label, never zero, never two
The label is mandatory and singular. That constraint is the point: it forces clarity, and it makes faking impossible by construction. You can't quietly pass a demo off as live when the label is right there.