Resources
Selling honest proof.
Practical writing for early founders who have to win trust before they have references.
- May 12, 2026·4 min read
Selling before you have references
Every early founder hits the same wall: buyers ask for references you don't have yet. Here's how to answer honestly — and still build trust.
Read - May 26, 2026·5 min read
The five honest labels, and why they matter
Live, Demo, Sample, Pilot outcome, Founder statement. A shared vocabulary that lets a buyer trust what they're looking at.
Read - June 9, 2026·4 min read
Turning a pilot into a consented reference
Your first real outcomes are your most valuable proof — if you capture them with consent you can prove, and revoke.
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